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Press Release – February 2019

PUBLISHED ON
21st February 2019

New UK viticulture show helps those looking to invest

A new show for the UK viticulture industry is set to launch in July 2019 providing vineyard managers, winemakers and those looking to invest in the sector with access to advice, the latest technlogy, and business solutions under one roof.

Organised by Grape Vine Events Ltd, in partnership with Vineyard Magazine, the monthly title for viticulturists in Great Britain, the free to attend one day industry event, Viti-Culture, will take place on Thursday 11 July 2019 at Plumpton College, the UK centre of wine education excellence.

According to the membership organisation Wines of Great Britain (WineGB), approximately 1.7 million vines were planted in 2018 and with the industry having already seen considerable expansion over the last two decades it is expected that by 2040 English and Welsh wine producers will be selling 40 million bottles per year, with an expected retail value of over £1 billion.

For those looking to invest in the sector or embark on a new career in this bourgeoning sector, numerous exhibitors will be attending the inaugural Viti-Culture. From vineyard consultants, to land agents, specialist machinery dealers, winery equipment suppliers, agronomists, brand and packaging specialists, and professional service providers, all will be on hand to advise on every aspect of establishing and managing a vineyard, selling the grapes, producing, packaging and marketing the wines.

Throughout the day, visitors can take advantage of a lively and informative seminar programme taking place in the Lockton Marquee. Eight high calibre speakers, including Mark Driver, former hedge fund manager who established Rathfinny Wine Estate in Sussex, will be covering a broad range of topics from ‘venturing into viticulture’, to ‘sustainable growth in a changing climate’ and ‘investing in the winery’.

“I’m honoured to be part of the country’s first Viti-Culture at what is an extremely exciting time for English and Welsh wines,” said Mark Driver, who founded Rathfinny with his wife Sarah. “English and Welsh wines have come a long way in the last few years but there is still a long way to go before they achieve what I believe is their true potential. Events like Viti-Culture are an essential part of this process.”

In the Lockton Marquee, potential new entrants to the sector will also be able to taste exactly why the UK viticulture sector is thriving as Vineyard Magazine will be pouring samples of the 50 most influential English and Welsh wines, as chosen by acclaimed-wine critic and Vineyard’s monthly wine columnist Matthew Jukes.

Karen Wheeler, manager at Ramsak Ltd said: “If you are passionate about the wine industry, or have been looking for an exciting investment opportunity, then it will certainly be worthwhile attending our new event in July. For some time now investment in UK vines has been on the rise. The awards and accolades that our wines are receiving shows how much enthusiasm there is in this country to grow quality fruit and produce exceptional wine, and the rest of the world is now starting to take notice. We are very excited about this new event that will showcase the industry and bring everyone together.”

Jamie McGrorty, director at Vineyard Magazine, said: “When it came to selecting the venue for the show our priority was to not only find somewhere which was convenient to get to for producers across the nation, but somewhere which truly symbolised the development of the industry. It made sense to hold Viti-Culture at Plumpton College because for a lot of vineyard owners, managers and winemakers it is where they started their grape growing or winemaking careers. It really is the heart of viticulture in the UK.”

Viti-Culture is free to attend. To register as a visitor please visit the Visitor Page, or for more information about booking a trade stand, the show organisers can be contacted on 01622 815356.

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Press Release – February 2019